TTC supports If Only Holidays in their acquisition by The Portman Travel Group

If Only Holidays, the multi-award-winning, trade-only luxury holiday brand has today been acquired by The Portman Travel Group where it joins luxury tour operator Elegant Resorts as well as leading business travel agent, Clarity Travel Management.

28 Nov, 2019 Updated 31 Aug, 2021
InsightsMergers & acquisitions
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If Only Holidays, the multi-award-winning, trade-only luxury holiday brand has today been acquired by The Portman Travel Group where it joins luxury tour operator Elegant Resorts as well as leading business travel agent, Clarity Travel Management.

TTC Director, Martin Alcock “It’s fair to say the UK travel industry has been through a really tough year in 2019 and is facing more uncertainty in the months ahead. We think this deal is, therefore, a testament to the quality of  If Only’s reputation, its market-leading management team and its phenomenal growth story.

“It was a pleasure to support the If Only and Portman teams through this transaction and we look forward to working with them over the coming years”.

If Only CEO, Andy Freeth said: “I’d like to thank Martin and his team for their support through the sales process. Their input and guidance through the regulatory aspects have been vital to concluding the deal”.

Mergers & acquisitions